Think Defence has a blog post about the surprisingly large reformed British military public relations / information operations bureaucracy: "The Twitter Brigade"
I suppose this is the primitive way of doing business (by the military, not TD).
You cannot create performance through budgets and personnel strength when it comes to artistic activities.
The modern military bureaucracies don't get this, and inflate staffs in pursuit of leadership capability instead of recognizing the importance of gifted leaders with all consequences.
It's in my opinion the same with PR and IO: You need a few gifted communications artists to do this well, the kind of people who could live off running a Youtube channel. The establishment or reorganisation of a bureaucracy with a thousand personnel or thousands personnel of staff size isn't going to achieve much unless you get lucky and happen to have said gifted artists in influential positions by chance.
The modern military bureaucracies don't get this, and inflate staffs in pursuit of leadership capability instead of recognizing the importance of gifted leaders with all consequences.
It's in my opinion the same with PR and IO: You need a few gifted communications artists to do this well, the kind of people who could live off running a Youtube channel. The establishment or reorganisation of a bureaucracy with a thousand personnel or thousands personnel of staff size isn't going to achieve much unless you get lucky and happen to have said gifted artists in influential positions by chance.
Numbers become important only once you send off teams to distribute the message at a front with loudspeakers or other necessarily personnel-intensive methods of message transmissions.
Think Defence recently discussed the near-absence of British milblogging in part due to an official quasi-ban for active personnel. A flourishing milblogging scene would actually be a promising recruitment pool for self-motivated, gifted communicators. Another profile for such people are the military video producers like the American guy who made this:
Think Defence recently discussed the near-absence of British milblogging in part due to an official quasi-ban for active personnel. A flourishing milblogging scene would actually be a promising recruitment pool for self-motivated, gifted communicators. Another profile for such people are the military video producers like the American guy who made this:
(The filmmaker who did this made many other funny videos as well, but he closed his website www.braxtanfilm.com. He was enlisted in a military intelligence battalion and doing annual funny videos for events hosted by his unit. He had afaik no cameo in the video above.)
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